Do you ever feel like you need superpowers for creating better blog content?
Luckily, you don’t need to be Wonder Woman or any superhero to achieve better results from your business blogging.
Starting with blogging goals is essential. And, analyzing your content marketing metrics shows your successes while also identifying areas for improvement. However, these two tasks may not always shed light on getting more clicks and higher readership on your blog.
Thankfully, I’ve got a few tips to help you improve the effectiveness of your blog content a la superhero style. You’ll do better in search as well as attracting more targeted prospects.
Although you aren’t Wonder Woman, you’ll be a master at saving the day when it comes to content marketing for your business.
Let’s go!
Here are 7 blogging tips - inspired by Wonder Woman - that can improve lead generation.Click To TweetLesson #1: Focus on Your Superpowers Since They Align with Your Business Offers and Target Your Audience
If you want your blogging to be more profitable, the key is relevance.
Relevant topics are those that your target audience cares about and that align with your business offers. This way, you will garner attention on your content while leading prospects to your products and services.
Typically, the topics that are relevant are also your areas of expertise…aka your superpowers!
“When you don’t have specialized content and you’re trying to serve everyone, your inexperience can show through in the form of high-level content that really says nothing.” – Rachel Lindteigen, Etched Marketing
Being known for doing a few things well makes you memorable. It also makes your content stronger, which will gain you more attention and assist in your ideal prospects finding you.
Wonder Woman teaches us that too many superpowers creates an identity crisis and a branding issue. Look at some of her powers:
- superhuman strength, speed, stamina, agility, durability, reflexes, intelligence, and longevity
- accelerated healing factor
- invisible jet
- heightened senses
- superpowered earrings
- mythical sandals of Hermes
- skilled hand-to-hand combatant
- lasso of truth, indestructible bracelets, boomerang tiara, magical sword, and shield
- telepathy, astral projection, and the ability to communicate with animals.
The result? Unlike Thor and his hammer, Wonder Woman lacked a core trait that was synonymous with her persona.
The same goes for you.
Address too many topics on your blog, and you’ll fail to be known for a specific niche and your specific talents.
When you have too many special things to talk about, you can end up writing about topics that don’t align with your offers. In turn, this hurts your SEO and makes it tough to lead prospects to your offers. Stay focused
According to MarketingLand, focusing your content on one or two areas:
- Produces better content
- Differentiates you
- Highlights your experience and insights
Lesson #2: Serve Your Audience
Wonder Woman’s mission is to bring peace, compassion, and understanding to the world while protecting humanity from evil. She gives of herself relentlessly and tries to help others, although failing at times.
She teaches you to put your audience at the forefront of your blog as you strive to help them overcome their struggles. In the process, you build trust, credibility, and likability with readers.
Serving your audience is one way of creating better blog content. When you shift the focus of your blog from selling to helping, you provide value and solutions to your prospects while showing off your expertise and experience. This is how blogging generates leads.
Generating leads and clients is one of the biggest benefits of blogging. But, it does rely on your ability to zero in on what blog content topics to discuss and content promotion.
Remember that your readers don’t care about helping you make money. Your blog is a place to inform and entertain your prospects.
By sharing your knowledge, you’re building your reputation, authority, and influence. These are important factors that affect your prospects’ purchase decisions, so don’t overlook what an effective business blog accomplishes!
Lesson #3: Headlines are Everything
Which title is catchier?
- Suprema, The Wonder Woman
- Wonder Woman
Did you know that Suprema was almost Wonder Woman’s name? Who’s to say that Suprema wouldn’t have caught on. Thankfully, her creator listened to his editor’s advice and ditched the name Suprema!
Which brings me to my next point: a good title makes all the difference.
Headlines matter. Without a successful title, your blog post will go unread.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy, Confessions of an Advertising Man
Imagine your hard work gone to waste because your title didn’t move readers to action. Headlines convince people whether to read on or move on.
Getting the right headline is tricky business. Buzzsumo analyzed over 100 million article titles. They discovered that the structure of a headline also impacts its social shares. So, not only does your headline affect readership it also affects social shares.
Your blog’s success rests heavily upon a winning headline. Invest some of your blogging time coming up with an effective headline. How you title each blog will affect performance (so much so that some people A/B test their headlines).
Incorporate a step into your blogging process to work on your headlines/titles. Here are some of the tools that I use:
Lesson #4: The Whole is Greater than the Sum of its Parts
Think about the ways in which Wonder Woman’s visual, physical, and emotional aspects appeal to fans. It’s about the whole package put together to create an appealing heroine.
She’s got a compelling backstory, a recognizable outfit, and a collection of cool tools. Individually, these things are fascinating. But, these items are far more captivating and memorable when put together to form a badass superhero.
When you apply that to your business blogging, it means that you’ll need more than words for profitable content. To generate leads, boost authority, and improve your SEO, you must do more than just write awesome posts.
Creating better blog content means addressing multiple factors to satisfy the customer experience and search engine algorithms.
To engage your audience, you’ll need:
- engaging story or information
- visuals (images, video, infographics)
- whitespace
- clean formatting
- good grammar
- winning headline
- catchy introduction
To optimize your blog content for search engines, you’ll need:
- E-A-T (expertise, authoritativeness, trustworthiness)
- target keywords
- contextual key phrases
- alt text for images
- long form content
- headings
Separately, these things aren’t nearly as meaningful to humans and algorithms as they are when combined.
Together they provide an attractive, engrossing experience for your target prospects as well as an understandable picture of your business for search bots to analyze.
Lesson #5: Don’t Be Afraid to Make Changes
In Wonder Woman’s original backstory, she was formed out of clay and brought to life by her mother. Even in the superhero world, that story is a tough one to accept. 😉
Years later, writers altered Wonder Woman’s story to make it a little more believable. They modified her background by saying the clay birth story was a lie to cover up the true identity of her father (the god Zeus). That alteration made the heroine’s origin sound far more plausible and much less laughable.
The takeaway here is that it’s okay to change your blog. Not every post will resonate with your target audience. Sometimes you won’t hit the mark with search engines. In those cases, research, revise, and re-write.
I’m in the process of rebranding from Smart Bird Social to my personal brand and re-writing my Smart Bird Social blog posts (you’re reading one right now). It’s a little scary. I don’t want to decrease my ranking or lose backlinks.
At the same time, I understand that creating better blog content means updating old posts and improving what hasn’t performed well.
As a marketer, you’re always analyzing your content marketing performance and making changes. And, that’s okay.
The advantage of the digital world means that you can make edits after you go live. You can even rebrand and rewrite your story like Wonder Woman.
Lesson #6: Be a Bold Pioneer in Your Blog
Wonder Woman is a pioneer in a male-dominated superhero world. She was the first female superhero and the first female founding member of the Justice League of America.
She came on the scene in the early 40s and was a leader in women’s rights from the beginning. In fact, her creator, William Moulton Marston, intended her to be a model liberated woman.
It may be hard to see it now, but everything about Wonder Woman pushed boundaries in the 1940s. For instance, her superhero uniform is basically a bathing suit, which was a point of contention at that time.
There’s nothing timid about Wonder Woman. She’s bold. And you can embrace that in your blog too!
Integrating bold ideas, unique views, and distinctive thoughts as part of your blog content will make you stand out just as Wonder Woman does against the backdrop of a male-dominated comic book culture.
Thought leaders and industry influencers embody controversy, different opinions, and confident assertions. They aren’t just a resource. They are “The Source” when it comes to spearheading concepts and analyzing data to draw conclusions.
And that’s how you, too, can make an impression through business blogging.
Middle of the road content makes it more difficult to connect with your ideal prospects in a deeper way. But if you want to avoid controversy, simply focus on standing out in your blog via topic choice, messaging, or original research.
People are searching for content that inspires, invigorates, and amuses them. Your content is the magnet that will attract buyers!
Lesson #7: Embrace Your Invisible Jet
If you’re unaware, Wonder Woman’s invisible jet—which is her mode of transportation—is often the butt of jokes. But, I’m not here to question whether the invisible jet is brilliant or absurd.
The point is that we all have an invisible jet of sorts. You know, that special something that makes you different but may also be the cause of criticism, jokes, or even rejection.
Wonder Woman stays true to herself and ignores the people who don’t like her invisible jet. Like her, you must believe in yourself and let the real you shine through in the content you produce—no matter what others say or think.
You’re going to make mistakes. You’ll write things that people don’t like. You’ll choose topics that don’t help your business.
Embrace the uncertainty and the process. This is all a part of growing and strengthening your mindset. It’s also all part of the messy moments that you endure as you build and grow a business.
Acknowledging your failures is as vital as celebrating your wins. It lessens the pressure of worrying about creating something that people don’t like or don’t respond to.
There will always be people who troll you or are mean. Accept your invisible jet now! If people don’t like your style, that’s their problem, not yours.
How Does Creating Better Blog Content Help Your Business?
When your content appeals to humans and algorithms, your blogging will positively impact your position in organic search while attracting new leads.
59% of B2B marketers consider blogs to be the most valuable content, and 55% gained new customers because of blogging.
While blogging is more competitive and perhaps not as popular a tactic, it’s still an effective method of lead generation. Just make sure that you’re investing in profitable business blogging as opposed to spending time on content marketing that doesn’t produce results.
And, the next time you sit down to write a post, be sure to find your superpower to help you create better blog content.
Special Thanks to These Resources for their Wonder Woman Facts
UPDATED OCTOBER 26, 2021 | PUBLISHED DECEMBER 13, 2017
Awesome information Meghan! As usual.
I appreciate your compliment and comment, Bob! My goal is to share as much information as possible based on my experience. 😉