Blog Strategy / Content Strategy for B2B Professionals 

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Turn your website's content chaos into business success! 

To attract relevant prospects, increase your visibility online, and improve your profits, you need intentional, search-engine optimized content that appeals to people at each stage of the buying journey.  

Before you write another sentence, prepare another video script, or record another podcast episode, you need a strategic plan that maps out the content topics you should write about to:

  • Attract more qualified leads to your website 
  • Increase your online visibility
  • Meet your business goals.

Here's the Problem:

You're feeling stuck when it comes to figuring out what to share online to attract those perfect leads who are genuinely interested in your offerings! It's frustrating, right?

Although you're putting in the effort, it seems like you're spinning your wheels. Your business goals are feeling out of your grasp, and you're missing out on opportunities for lead generation and sales.

Here' the Solution:

Introducing The Content Profit Plan! Conquer the content chaos with a custom blog strategy that comes with a calendar of topics to get you started on creating more profitable content. The plan can be used for video and podcast content too. 

With the Content Profit Plan, you're not just creating content for content's sake. You're armed with a strategic roadmap, tailored to your unique needs. It's like having a treasure map for your business growth, with every 'X' marking the spot where your audience awaits. 

Having Meghan on my team as a content creator and strategist for two years has been ah-may-zing! She helped me gain clarity on my blog and optimize it, which in turn supported selling more of my offers and attracting more leads.  

Meghan is an experienced, reliable, and skilled marketing professional who excels at looking at the bigger picture as well as paying attention to the details.  I definitely recommend her for content creation and strategy!

Kim Garst, kimgarst.com

What is the Content Profit Plan?


The Content Profit Plan is my framework for an SEO content strategy that attracts relevant leads and primes them for your products/services so that you build an audience of potential buyers and sell more stuff in the long run.  

Here are the top three benefits of the Content Profit Plan: 

Better Time Management

Effective content planning means less wasted time and higher productivity. Bypass endless research and web searches. Awaken each day knowing what content to create and why.

Improved Results

Create search optimized content that aligns with your business goals, gets more visibility, and builds an audience of interested people who are primed to receive your offers.

Clarity + Confidence

A custom roadmap and to-do list means greater peace of mind, less stress, and less worry because your content is based on in-depth research rather than on guesswork or whims.

Darin Kidd testimonial - headshot photo

Meghan is a true content wizard and brilliant marketing strategist! After working with her, I had clarity and confidence in my marketing approach and tactics.

Meghan took the time to listen, dive deep into my brand, and understand exactly what I wanted to achieve with my content. Her content calendar strategy for my blog was spot on, and it showed in the results. For example, my average keyword position increased from 35 to 12, with multiple keywords hitting the number one spot! This is a testament to the effectiveness of her strategic approach and SEO content writing.

If you're looking for a marketing consultant or content strategist who can direct your efforts so that you get real results, Meghan is a smart investment. Trust me, you won't regret it!

Darin Kidd

BUSINESS GROWTH STRATEGIST, COACH, BESTSELLING AUTHOR

Benefits of the Content Profit Plan

Not sure if you need a content strategy plan?  Check out the benefits to see if you could use a strategy for the content you publish online.

More Relevant Leads

Don't waste time attracting everyone and anyone to your brand!  The right content entices those people who are interested in your area of expertise and who are more likely to become a buyer. Candy to kids, my friend!

Increased Visibility

Identifying keywords and content opportunities based on research and analysis translates to your prospective customers finding you via search algorithms across multiple platforms. Take that, competitors!

Better Conversion

A strategy connects the dots between content, business goals, and customers’ needs to generate more leads and sales. Guide prospects to the solutions they need and the products/services you offer. Ka'ching!

Higher Productivity

Know what to do and why when you sit down to create content. A roadmap makes time management and content creation easier as well as more effective. Meet goals with less friction. #Winning

Build Authority

Highlight your expertise and build authority in the eyes of newcomers, prospects, and existing customers. Position yourself as a legitimate, trustworthy leader in your industry. Influence is powerful!

Outsource Easily

Stop tackling content production alone. Use the calendar to outsource content creation and management so that you get ahead of schedule while focusing on other business tasks. Sound good?

SOME OF WHAT IS INCLUDED:

SEO + Content Audit

- Reviews website's current performance in search

- Identifies keyword rankings, traffic, top pages, domain authority, backlinks, etc.

- Assesses existing format, metadata, and site errors that need fixed for SEO

- Points out general areas of opportunity related to SEO or content

Strategic Insight + Recommendations

- Outlines a custom keyword strategy

- Identifies keywords and categories

- Recommends custom strategic content and SEO suggestions and advice for your specific business

Content Calendar

- Editable Google Sheet  

- 12 or 24 content topics included

- Main keyword phrase

- Suggested headlines

- Related phrases

- Featured Snippet opportunities

- Competition examples

How it Works

01  

After a 50% deposit, we meet via video to discuss your business, goals, customers, and brand.  

Questions are provided in advance so you come to the session prepared. Expect to spend at least 60 minutes discussing your business, offers, messaging, and more.

02  

Once I receive the information, I review, analyze and brainstorm. Also, I prepare the deliverables.


This step takes a while as I do a deep dive into your content, its performance, and what steps to take next to improve your results.

03  

We spend at least 60 minutes reviewing the deliverables, including my recommendations. 

At this time, I'll invoice you for the remainder of the fee, which is due within two weeks after we meet. You will not receive the deliverables until final payment is received.

Is the Content Profit Plan Right for You?

Here are some bullet points to assist you in deciding whether or not this service is right for you and your business.

GREAT FOR:

  • Solopreneurs who have or want to start a blog. (Could be used for a podcast or vlog too.)
  • New or established businesses that want to generate leads using content marketing.
  • Anyone who needs a calendar of content topics for a business.
  • Small businesses that have an online presence or want to start one.

NOT MEANT FOR:

  • Businesses that need help with social media strategy. Social media help is not included.
  • Businesses that don't have the resources for content marketing.
  • Quick wins. Content marketing is a marathon, not a sprint. It takes time to see results.
  • Businesses that haven't identified an avatar or that don't have a product or service to sell. 

Conclusion:

The Content Profit Plan is my own framework that I've developed from 25 years in content and marketing. If you are a business owner that wants direction for your business blogging, this is an affordable, effective solution that lays out what content to create or outsource to generate more leads for your offers. 

If you're unsure whether you need help with a content strategy for a blog, vlog, or podcast, please contact me for a quick 15-20 minute free consultation.

pricing

CONTENT PROFIT PLAN - 3 MONTH
CALENDAR

$

2500

THE STANDARD PLAN

Perfect for businesses that want to plan content for the next quarter with publishing 1x/week (12 content topics).


Includes:


2 90-min Consultations

Content Profit Plan

3 Month Content Calendar

CONTENT PROFIT PLAN PLUS - 6 MONTH CALENDAR

$

3500

THE VALUE PLAN


Designed for businesses ready to plan farther ahead or those who want to publish 2x/week per quarter (24 content topics).


Includes:


2 90-min Consultations

Content Profit Plan

6 Month Content Calendar 

CONTENT PROFIT PLAN VIP - 6 MONTH CALENDAR

$

4500

THE VIP PLAN


Upgrade for more consultations + one assessment after the 24 topics have launched.


Includes:


4 90-min Consultations

Content Profit Plan

6 Month Content Calendar
Content Assessment

Need a Content Calendar only?