Hello My Fellow Marketer!
As an entrepreneur, you're stuck with the marketing of your business. On most days, that's fairly overwhelming! But we'll fix that. 😉
As Seth Godin pointed out, content marketing IS marketing, so getting your content right makes a world of difference - for your leads, sales, and your sanity.
I'm Meghan Monaghan, the owner of this blog, founder of The Minimal Marketer Academy, the creator of the Content Profit Plan, and co-host of The Messy Desk Podcast. It's wonderful to meet you!
If You're Looking for Smart Bird Social...
My brand used to be known as Smart Bird Social (2015-2018), a website where I promoted social media and content marketing products and services that we offered through our small business Accolades Technology, Inc.
At the end of 2018, we said goodbye to our social media and email marketing clients. It was time for a change! I paused Smart Bird Social and joined Kim Garst's team as her Content Director where I worked on content strategy and creation for two years. And, I continued some consulting work until the end of 2020 when I paused again.
I put a lot of my heart, mind, and soul into Smart Bird Social, especially the blog. But, the name no longer matched my direction. That's why I've rebranded and why I'm publishing new content that's not social media focused.
This website represents me, Meghan Monaghan, and my personal brand and my consulting work through our small business (Accolades Technology). It is the new home for my blog as of 2022. Sometime in the future, I'll offer digital products.
And now you're all caught up!
The MM Blog
Check out the articles on The Minimal Marketer blog for help mastering your digital marketing as a team of one.
Services
Need one-to-one help with your content strategy and creation? See my current offers on the Services page.
Ready to Chat?
If you're looking for marketing help, let's chat for 15 minutes to see if we are a match! Please contact me and I'll send you a link to my calendar.
About Meghan
I often say that I exited my mother’s womb with a pen in my hand since writing has always been close to my heart and second nature to me.
However, when I was planning my path, being a content creator wasn’t a lucrative career choice. (In fact, “content” wasn’t even a thing.) So, I channeled my writing and creative skills into marketing, and that’s how I ended up doing what I do. (See ma, those doodles did pay off!)
For the past 25+ years, I’ve worked on many diverse marketing and content projects in many different roles both as an employee and as a freelancer. Here are just a sample of the many projects I've completed:
- Content writing and editing
- Copywriting
- Graphic design
- Website design and management
- Online course creation
- Script writing
- Podcasting
- Social media marketing and management
- Digital product creation
It's been an honor to help solo entrepreneurs, small businesses, non-profits, associations, and large corporations achieve their success stories.
Resume Tidbits
My Story
After years of working as an employee, I wanted a business success story of my own...
So, in 2016, I went solo to discover if I had the stuff that successful entrepreneurs were made of. And that’s where you find me today, in the midst of that journey.
Nowadays, I empower very small businesses to create content that attracts qualified leads and boosts authority to increase visibility and sales.
Despite what the experts say, you don’t have to do every marketing tactic there is. I give you permission to minimize your marketing. Choose one tactic, start small, make the commitment, and stay consistent. That’s a formula that works for plenty of successful business owners.
If you’ve been pointed in the direction of the Shiny Object more times than you care to admit, don’t be embarrassed. You aren’t alone! But, now it's time to build your content Authority Hub (blog, vlog, or podcast) to increase your impact and your bottom line.
Certifications
Certified Content Marketing Specialist
Issued by Digital Marketer. Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.
CERTIFIED SOCIAL & COMMUNITY Specialist
Issued by Digital Marketer. Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking and Social Selling.
Certified CUSTOMER VALUE OPTIMIZATION Specialist
Issued by Digital Marketer. Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly optimized conversion funnel.
CERTIFIED CUSTOMER ACQUISITION Specialist
Issued by Digital Marketer. Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers they are able to deliver those leads and customers at a PROFIT.
More Information
BUSINESS hours
Monday - Thursday: 11 am - 3 pm
Location
Haymarket, VA (Washington, DC area)
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571-261-8141