30 Proven Facts You Need Twitter for Business

Are you debating whether Twitter is still an important social media marketing tool for your business? You shouldn’t be because stats show that using Twitter for business still packs a punch!

There are articles aplenty in the blog-o-sphere that assert Twitter is dead. Well, it isn’t true.

Everyone likes to focus on the next big thing, but Twitter is far from dead. In fact, the platform is a MUST-HAVE marketing tool for your business, especially if you sell programs, products, or services online.

The awesome results our clients achieved also prove to us that Twitter is still an effective method to drive traffic, increase engagement, and build authority.

But don’t just take my word for it. In this infographic, you’ll discover proven stats that Twitter is still alive and kicking—and why you should be present on the platform in a big way!

Why You Need Twitter for Business (Infographic)

Twitter Drives Traffic to Your Site

1) According to Twitter, the platform sends 1 BILLION unique visits MONTHLY to sites with embedded tweets. (As of 3/31/16)

2) Twitter is the third largest social media traffic driver (after Facebook and Pinterest).

3) Tweeting within 15-minute increments can increase site traffic by 31%.

4) According to social media guru Jeff Bullas, tweets have behind-the-scene “flow on benefits,” meaning they result in a blog visit which turns into linking to his site which turns into building search engine authority and traffic.

5) Link clicks account for 92% of all user interaction with tweets, so it makes sense to use Twitter to drive traffic to a site.

6) Twitter has a high Google search rank, which means that both your Twitter profile and your tweets appear in search.

Twitter Extends the Reach of Your Offers

7) 79% of Twitter accounts are outside of the United States. (As of 3/31/16)

8) With 310 million active MONTHLY users, Twitter still reaches many people. (As of 3/31/16)

9) Twitter is the second most used social network by B2B marketers.

10) By 2018, the estimated number of Twitter users in the US is 66 million.

Twitter Promotes and Markets Your Brand

11) According to Wishpond, 67% of Twitter users are more likely to buy from a brand they follow.

12) Around 63% of brands worldwide have multiple Twitter accounts, so what are you waiting for?

13) Almost 50% of monthly Twitter users follows brands or companies, compared to only 16% of social network users overall – which means Twitter users are 3x more likely to follow brands than Facebook users. Source

14) Twitter accounts for a significant part of brand interaction, with 42% of users using the platform to learn about products and services.

15) Based on a study done by Edison Research, Twitter users talking about marketing and brands significantly exceeds the usage on other social networks.

16) Nearly 66% of US companies with over 100 employees use Twitter for marketing.

Twitter Generates Leads

17) About 34% of marketers generate leads through Twitter.

18) Promoted tweets boost offline sales by 29 percent.

19) Twice as many leads are generated by B2B marketers with Twitter accounts than marketers without an account.

20) According to SocialBakers, every social media engagement can build a loyal following, increase your reach and brand awareness, provide customer care, and ultimately increase leads, sales, and conversions.

21) Twitter can generate qualified leads at a lower cost than many other ad platforms.

22) If you stick with a Twitter marketing strategy of connecting and engaging with a targeted audience, the platform will produce quality leads. (It’s about conversations that connect with your followers versus promoting yourself.)

Twitter Helps Build Relationships

23) Twitter fosters engagement directly with your customer, so it’s no surprise that 77% of Twitter users feel more positive about a brand after receiving a response.

24) Social media expert and author Jay Baer from Convince & Convert believes that “Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement.”

25) Consumers ranked engagement as one of the top three most important characteristics of brand social media posting. Twitter’s easy platform makes having online conversations

26) Engaging with your audience drives site visits and the brands that prioritize this engagement experience 3.5 times more interactions than those that don’t.

Twitter Manages Customer Service

27) 80% of customer service requests on social media happen on Twitter.

28) 82% of customers who have a good customer experience on Twitter are likely to recommend the brand based on their interaction.

29) Year-over-year revenue per contact was improved by 6.7% for companies that had social care capabilities versus a 12.1 percent decline for businesses without the ability.

30) Twitter is more efficient and effective for customer care, with cost per resolution that is 1/6 of what companies are seeing in call centers.

Quick Re-cap

I’ve provided a few valid, proven reasons why you should be using Twitter for business. Let’s review!

Twitter is proven to:

• Drive traffic to your links
• Extend the reach of your offers and brand
• Promote and market you and your brand
• Generate leads
• Build relationships (which lead to sales!)
• Manage customer care/service

In my experience, Twitter has done all of these things!

Over to You

How are you using Twitter for your business? Have you seen Twitter help in any of the areas mentioned above or in another way? Tell me!

Don’t forget about our PROVEN Twitter marketing solution for coaches and consultants. We can set up your Twitter marketing machine for you. Learn more about how our Twitter marketing builds your business, raises your authority, and increases your website traffic.